Brides Against Breast Cancer (“BABC”) was founded in 1997. Since 2017  BABC has been located in Atlanta. 

The current Volunteer Executive Director became involved after his wife bought her wedding dress from BABC in 2015.

BABC generates over half its funding from reselling donated wedding dresses and acting as a social enterprise charity. Examples of related social enterprise organizations include Tom’s Shoes, Life is Good, Beauty Counter, etc… Conscientious consumers like this engaging approach as all aspects benefit:

– Dress Donors help a charity.

– Charity generates funds from sales.

– Dress Buyers get a big discount.

– Our earth is preserved with recycling.