FOR IMMEDIATE RELEASE
April 17, 2017
Brides Against Breast Cancer® Announces Re-Launch
Prior a nationwide charity for 20 years, now a Social Enterprise company, to sell donated designer wedding dresses and share profits with breast cancer causes.
ATLANTA, GA — After a year of being closed, Brides Against Breast Cancer® (“BABC”) has reopened as a social enterprise company, selling donated wedding dresses nationwide through its flagship retail store, online store, and BABC bridal shows in large cities nationwide. BABC will share its profits and promotional platform with its breast cancer charity partners. Since 1997, BABC has enabled more than 50,000 women to purchase affordable dresses while raising millions for breast cancer causes.
“The challenges of running a logistically complex business with up to 200 bridal shows a year nationwide helped cause BABC to file for bankruptcy in 2010 and 2015,” said BABC’s CEO Drew Edwards. “We are now re-focusing on producing just bridal super shows in the nation’s largest 35 cities and utilizing our new online store to service customers throughout the country.” BABC also has a new concept retail store in its home city of Atlanta, Georgia.
While the average new wedding dress costs $1,700, the average price for a BABC pre-owned or sample dress is considerably less, at $600. Prices typically range from $99 to $1,999 with the original retail price sometimes exceeding $10,000. Donated wedding dresses are affordable, off-the-rack and certified by BABC. Dresses are received from individuals and bridal salons who are able to support breast cancer charities while receiving a tax write-off.
“Drew has truly re-imagined and reorganized a meaningful business enterprise to be financially stable, and it’s now able to help support our mission. “We’re proud to have a partnership with Brides Against Breast Cancer.”
Sheryl Cherico, President of the Georgia Breast Cancer Coalition Fund charity
“As an organization that was founded by women and sustained by them and the family members who love them, LBBC is proud to be a BABC partner. We’re excited to join with BABC to promote greater awareness of our breast cancer education and support programs,”
Jean Sachs, CEO of Living Beyond Breast Cancer.
Edwards became familiar with Brides Against Breast Cancer after his wife bought her wedding dress from them. After BABC’s last bankruptcy, he was inspired to continue the mission in the spirit of other social enterprise companies, which allow for greater financial stability, such as Tom’s ShoesTM, Life is GoodTM, and BeautyCounter.comTM.
BABC will kick off its 2017 national bridal show tour with a June 25 dress show at the Buckhead Intercontinental Hotel in Atlanta followed by shows in Charlotte (NC) and Orlando (FL). For more information, visit bridesagainstbreastcancer.org.
Against Breast Cancer (BABC)Brides Against Breast Cancer is a national social enterprise company that sells donated designer wedding dresses off-the-rack, sharing profits to support breast cancer charities. BABC’s nationwide charity partner is Living Beyond Breast Cancer and its home state charity partner is the Georgia Breast Cancer Coalition Fund. BABC is owned by Trustpoint Advisors, a boutique investment banking and advisory firm. BABC’s headquarters, retail store and web store are located at 3308 Laventure Drive, Suite B170, Atlanta, GA, 30341. For more information, visit bridesagainstbreastcancer.org